Cards lead eBay's growth as records keep falling

eBay used its Q2 2026 earnings call on August 6 to tell investors that Collectibles, led by trading cards, was the single largest contributor to its Focus Category GMV growth this quarter, with momentum across markets and subcategories. The deck says eBay has now run more than 80 million AI-powered card scans, up from the 15 million-plus it cited about four months earlier, and has wired Card Ladder's market indexes straight into the buying and selling flow so pricing data sits next to the listing. For collectors, that reads as the marketplace treating cards as a headline business rather than a niche: better scan tools and Card Ladder numbers where you actually shop. eBay also said first-time Live buyers who lean collectibles spent about 70 percent more than comparable non-Live buyers, with roughly half of that extra spend landing outside the Live events themselves.