Soccer jersey sales are up 1400% for the World Cup

Soccer.com's merchandising director Billy Lalor told amNewYork that jersey sales are up 1400% year over year through the World Cup, beating the market's own forecast by 15 to 20%. Christian Pulisic and Lionel Messi lead the regional sales charts, and a big performance still moves shirts fast: Lalor says a standout game drives a 24-hour spike worth 5 to 10 times normal sales, the way Messi's hat trick against Algeria did. USMNT shirts stayed sold out even after the Round of 16 loss to Belgium, and the marketplace is now down to a couple of small sizes. If you have been circling a shirt this summer, this is the stretch where it disappears.